Organizational factors as driver of salespeople customer-orientation behaviour: A look at Malaysian life insurance agents / Nor Azila Mohd Noor and Azli Muhamad

Customer-orientation behaviour, defined as a selling behaviour in which salespeople assist customers to satisfy their long-term wants and is undeniably important in today's selling environment. However, a complete understanding of the process and its antecedents is presently lacking and has rec...

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Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Muhamad, Azli
Format: Article
Language:English
Published: Unit of Research, Development and Commercialization (URDC), UiTM Perlis & University Publication Centre (UPENA) 2006
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/14782/
http://ir.uitm.edu.my/id/eprint/14782/1/AJ_NOR%20AZILA%20MOHD%20NOOR%20JI%2006.pdf