Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Quality & Knowledge Advancement (InQKA)
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16173/ http://ir.uitm.edu.my/id/eprint/16173/1/AJ_ARAWATI%20AGUS%20MJQ%2005.pdf |