Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan

Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan

This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, pr...

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Bibliographic Details
Main Authors: Agus, Arawati, Hassan, Za'faran
Format: Article
Language:English
Published: Institute of Quality & Knowledge Advancement (InQKA) 2005
Subjects:
Job satisfaction
Manpower planning
Online Access:http://ir.uitm.edu.my/id/eprint/16173/
http://ir.uitm.edu.my/id/eprint/16173/1/AJ_ARAWATI%20AGUS%20MJQ%2005.pdf
id uitm-16173
recordtype eprints
spelling uitm-161732017-03-10T09:19:05Z http://ir.uitm.edu.my/id/eprint/16173/ Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan Agus, Arawati Hassan, Za'faran Job satisfaction Manpower planning This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, price and personnel differentiations. It also suggests that richer theories of competitive advantage may be constructed by formally integrating the "behavioral" view of consumer decision-making into concepts of marketing strategy. Institute of Quality & Knowledge Advancement (InQKA) 2005 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16173/1/AJ_ARAWATI%20AGUS%20MJQ%2005.pdf Agus, Arawati and Hassan, Za'faran (2005) Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan. Malaysian Journal of Quality, 1. pp. 1-17. ISSN 1823-7347
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Job satisfaction
Manpower planning
spellingShingle Job satisfaction
Manpower planning
Agus, Arawati
Hassan, Za'faran
Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
description This study examines the impact of competitive quality differentiation strategies of Malaysian manufacturing companies and its impact on the enhancement of customer satisfaction. The findings demonstrate that consumer satisfaction can be influenced substantially by the product attribute structure, price and personnel differentiations. It also suggests that richer theories of competitive advantage may be constructed by formally integrating the "behavioral" view of consumer decision-making into concepts of marketing strategy.
format Article
author Agus, Arawati
Hassan, Za'faran
author_facet Agus, Arawati
Hassan, Za'faran
author_sort Agus, Arawati
title Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
title_short Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
title_full Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
title_fullStr Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
title_full_unstemmed Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan
title_sort does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / arawati agus and za'faran hassan
publisher Institute of Quality & Knowledge Advancement (InQKA)
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/16173/
http://ir.uitm.edu.my/id/eprint/16173/1/AJ_ARAWATI%20AGUS%20MJQ%2005.pdf
first_indexed 2023-09-18T22:55:28Z
last_indexed 2023-09-18T22:55:28Z
_version_ 1777417824315113472

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