Free food - some possibility : service recovery strategies in western based fast food restaurant / Ernest Cyril de Run and Liew Li Tyng
This paper sets out to determine customers belief of what service recovery activities will most probably be done by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using means and f...
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| Format: | Article |
| Language: | English |
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University Publication Centre (UPENA)
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16180/ http://ir.uitm.edu.my/id/eprint/16180/1/AJ_ERNEST%20CYRIL%20DE%20RUN%20MJQ%2007.pdf |