Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been re...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16242/ http://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf |