Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Sabah, Kota Kinabalu
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16447/ http://ir.uitm.edu.my/id/eprint/16447/1/AJ_SHARIFAH%20NURAFIZAH%20SYED%20ANNUAR%20BA%2016.pdf |