Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji

The purpose of this research is to analyze and determine the issues of the audience perception towards the Hombill Skyways. The researcher also wants to find out the effective ways in rebranding the company’s corporate identity and provides the development of corporate identity for the Hornbill Skyw...

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Bibliographic Details
Main Author: Mataji, Sahri
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16632/
http://ir.uitm.edu.my/id/eprint/16632/2/PPb_SHAHRI%20MATAJI%20AD%2013_5.pdf