An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]

As the world is becoming more unwrap and increasingly globalized, the portrayal of certain products and services in advertising media has inflict the sensitivity of the main religion in Malaysia to be touched. This issue has evokes dissatisfaction in society and indirectly affects the credibility of...

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Bibliographic Details
Main Author: Mohammad, Norazlinda
Format: Conference or Workshop Item
Language:English
Published: 2015
Online Access:http://ir.uitm.edu.my/id/eprint/16684/
http://ir.uitm.edu.my/id/eprint/16684/2/PRO_NORAZLINDA%20HJ.%20MOHAMMAD%20M%2015.pdf