An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]

As the world is becoming more unwrap and increasingly globalized, the portrayal of certain products and services in advertising media has inflict the sensitivity of the main religion in Malaysia to be touched. This issue has evokes dissatisfaction in society and indirectly affects the credibility of...

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Main Author:	Mohammad, Norazlinda
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Online Access:	http://ir.uitm.edu.my/id/eprint/16684/ http://ir.uitm.edu.my/id/eprint/16684/2/PRO_NORAZLINDA%20HJ.%20MOHAMMAD%20M%2015.pdf

id	uitm-16684
recordtype	eprints
spelling	uitm-166842019-08-14T07:08:56Z http://ir.uitm.edu.my/id/eprint/16684/ An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.] Mohammad, Norazlinda As the world is becoming more unwrap and increasingly globalized, the portrayal of certain products and services in advertising media has inflict the sensitivity of the main religion in Malaysia to be touched. This issue has evokes dissatisfaction in society and indirectly affects the credibility of the advertisers. Print advertisement is an interesting issue to be discussed on especially in the perspective of promoting the healthcare products and services towards Muslim society in Malaysia. This research paper attempts to study on the elements in offensive print advertisements and the unethical advertising appeals being used in printed media in Malaysia that can violate Muslims’ sensitivity. This study uses quantitative approach in which 100 student in Universiti Teknologi MARA (UiTM) Melaka will be randomly selected as the sample to participate in the self-administered questionnaires. The expected findings will indicate that those with high religious belief differ in terms of their level of offensiveness towards print advertisements from those of lower level of religiosity. Therefore, the advertising media should be concerned in any elements that could jeopardize their ethicality in producing print advertisements and prioritize the sensitivity off all religions in Malaysia. 2015 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16684/2/PRO_NORAZLINDA%20HJ.%20MOHAMMAD%20M%2015.pdf Mohammad, Norazlinda (2015) An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]. In: 1st International Islamic Heritage Conference (ISHEC) 2015, 11-12 November 2015, Hotel Mahkota, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	As the world is becoming more unwrap and increasingly globalized, the portrayal of certain products and services in advertising media has inflict the sensitivity of the main religion in Malaysia to be touched. This issue has evokes dissatisfaction in society and indirectly affects the credibility of the advertisers. Print advertisement is an interesting issue to be discussed on especially in the perspective of promoting the healthcare products and services towards Muslim society in Malaysia. This research paper attempts to study on the elements in offensive print advertisements and the unethical advertising appeals being used in printed media in Malaysia that can violate Muslims’ sensitivity. This study uses quantitative approach in which 100 student in Universiti Teknologi MARA (UiTM) Melaka will be randomly selected as the sample to participate in the self-administered questionnaires. The expected findings will indicate that those with high religious belief differ in terms of their level of offensiveness towards print advertisements from those of lower level of religiosity. Therefore, the advertising media should be concerned in any elements that could jeopardize their ethicality in producing print advertisements and prioritize the sensitivity off all religions in Malaysia.
format	Conference or Workshop Item
author	Mohammad, Norazlinda
spellingShingle	Mohammad, Norazlinda An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
author_facet	Mohammad, Norazlinda
author_sort	Mohammad, Norazlinda
title	An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
title_short	An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
title_full	An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
title_fullStr	An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
title_full_unstemmed	An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]
title_sort	advertising media: the relationship of advertising message, image and language usage towards sensitivity in islamic perspective / norazlinda mohammad … [et al.]
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/16684/ http://ir.uitm.edu.my/id/eprint/16684/2/PRO_NORAZLINDA%20HJ.%20MOHAMMAD%20M%2015.pdf
first_indexed	2023-09-18T22:56:37Z
last_indexed	2023-09-18T22:56:37Z
_version_	1777417896936341504

An advertising media: the relationship of advertising message, image and language usage towards sensitivity in Islamic perspective / Norazlinda Mohammad … [et al.]

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