Student as a target market for eBekal: a study of online purchasing at Pernec Technologies / Farrah Wahida Zainal
This research is a study on student as a target market for eBekal at Pernec Technologies, Ampang/Ulu Kelang. Variable such demographics, behavioral and have been identify in order to do this research. The main factor of this research is to identify student characteristics of buying online or offline...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16990/ http://ir.uitm.edu.my/id/eprint/16990/2/PPb_FARRAH%20WAHIDA%20%20ZAINAL%20BM%2009_5.pdf |