The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar
Promotion is important to the company to introduce their product or services to potential customer. All company will use different promotion based on their target market. Promotion is one of the key 4ps in marketing mix that important as such has a key role of success in the market. More specificall...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17000/ http://ir.uitm.edu.my/id/eprint/17000/1/PPb_FATIN%20ATIQAH%20%20AHMAD%20BIHAR%20BM%2014_5.pdf |