Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
The main purpose of this study is to determine the level of customer awareness about buying green product. There are four factors that lead to buying green product which are consumers’ environmental concerns, awareness of green product, awareness of price and awareness of brand image. The researcher...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17066/ http://ir.uitm.edu.my/id/eprint/17066/2/PPb_NOR%20RASYIDAH%20%20MOHD%20TAHIR%20BM%2015_5.pdf |