Satisfaction towards fast food restaurant services: a case study of KFC in Bandar Hilir / Asnida Mohd Zakaria , Norfatira Kudus and Nurul Fisha Musa
Customer satisfaction has become an important issues for fast food restaurants. The purpose of this research is to study the customer's satisfaction towards the food quality, service quality, perceived value and customer satisfaction towards Kentucky Fried Chicken (KFC) in Bandar Hilir, Melaka....
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17208/ http://ir.uitm.edu.my/id/eprint/17208/2/PPb_ASNIDA%20MOHD%20ZAKARIA%20HM%2015_5.pdf |