The influence of service quality towards tourist satisfaction: Melaka Duck Tours / Syahira Farzana Shaharruzzaman , Nurul Fathiah Zainal and Mohd Firdaus Abd Aziz
In the highly competitive tourism industry, improving service quality to gain competitive advantages is very important in order to remain competitive in tourism business and hence grow. It is very important for service provider to know how to measure these constructs from the tourists' perspect...
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17231/ http://ir.uitm.edu.my/id/eprint/17231/2/PPb_SYAHIRA%20FARZANA%20SHAHARRUZZAMAN%20HM%2013_5.pdf |