Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari

Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari

This research is conducted to examining the customer satisfaction level through service quality of Syarikat Air Melaka Berhad (SAMB). A survey on customer satisfaction level through service quality was conducted among customer in SAMB involved 100 respondents. The attributes of service quality such...

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Main Authors: Masrom, Hazirah, Asmari, Nor Nadziha
Format: Student Project
Language:English
Published: Faculty of Business and Management 2015
Online Access:http://ir.uitm.edu.my/id/eprint/17244/
http://ir.uitm.edu.my/id/eprint/17244/1/PPb_HAZIRAH%20%20MASROM%20BM%2015_5.pdf
id uitm-17244
recordtype eprints
spelling uitm-172442017-06-09T06:41:41Z http://ir.uitm.edu.my/id/eprint/17244/ Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari Masrom, Hazirah Asmari, Nor Nadziha This research is conducted to examining the customer satisfaction level through service quality of Syarikat Air Melaka Berhad (SAMB). A survey on customer satisfaction level through service quality was conducted among customer in SAMB involved 100 respondents. The attributes of service quality such as tangible, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factor have significant relationship with customer satisfaction. From this study, the researcher can able to determine the current level of customers satisfaction that they perceive at counter service provided by Syarikat Air Melaka Berhad (SAMB), to identify the significant relationship between SERVQUAL elements and customers satisfaction towards service quality at counter service provided by Syarikat Air Melaka Berhad (SAMB) and to identify which SERVQUAL elements that has the most relationship on customer satisfaction towards service quality at counter service provided by Syarikat Air Melaka Berhad (SAMB). Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17244/1/PPb_HAZIRAH%20%20MASROM%20BM%2015_5.pdf Masrom, Hazirah and Asmari, Nor Nadziha (2015) Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This research is conducted to examining the customer satisfaction level through service quality of Syarikat Air Melaka Berhad (SAMB). A survey on customer satisfaction level through service quality was conducted among customer in SAMB involved 100 respondents. The attributes of service quality such as tangible, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factor have significant relationship with customer satisfaction. From this study, the researcher can able to determine the current level of customers satisfaction that they perceive at counter service provided by Syarikat Air Melaka Berhad (SAMB), to identify the significant relationship between SERVQUAL elements and customers satisfaction towards service quality at counter service provided by Syarikat Air Melaka Berhad (SAMB) and to identify which SERVQUAL elements that has the most relationship on customer satisfaction towards service quality at counter service provided by Syarikat Air Melaka Berhad (SAMB).
format Student Project
author Masrom, Hazirah
Asmari, Nor Nadziha
spellingShingle Masrom, Hazirah
Asmari, Nor Nadziha
Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari
author_facet Masrom, Hazirah
Asmari, Nor Nadziha
author_sort Masrom, Hazirah
title Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari
title_short Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari
title_full Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari
title_fullStr Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari
title_full_unstemmed Customer satisfaction towards service quality of counter service at Syarikat Air Melaka Berhad (SAMB) Jalan Hang Tuah / Hazirah Masrom and Nor Nadziha Asmari
title_sort customer satisfaction towards service quality of counter service at syarikat air melaka berhad (samb) jalan hang tuah / hazirah masrom and nor nadziha asmari
publisher Faculty of Business and Management
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/17244/
http://ir.uitm.edu.my/id/eprint/17244/1/PPb_HAZIRAH%20%20MASROM%20BM%2015_5.pdf
first_indexed 2023-09-18T22:57:52Z
last_indexed 2023-09-18T22:57:52Z
_version_ 1777417975558569984

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