A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
The purpose of the study is to determine the relationship between seven independent variables which is brand names, product quality, price, style, promotion, service quality and store environment with the dependent variable is a brand loyalty. The research was carried out by using the 5 point Likert...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17291/ http://ir.uitm.edu.my/id/eprint/17291/2/PPb_NURUL%20FARHANA%20HAMZARI%20BM%2016_5.pdf |