A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari

A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari

The purpose of the study is to determine the relationship between seven independent variables which is brand names, product quality, price, style, promotion, service quality and store environment with the dependent variable is a brand loyalty. The research was carried out by using the 5 point Likert...

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Main Author: Hamzari, Nurul Farhana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Online Access:http://ir.uitm.edu.my/id/eprint/17291/
http://ir.uitm.edu.my/id/eprint/17291/2/PPb_NURUL%20FARHANA%20HAMZARI%20BM%2016_5.pdf
id uitm-17291
recordtype eprints
spelling uitm-172912019-06-10T03:44:06Z http://ir.uitm.edu.my/id/eprint/17291/ A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari Hamzari, Nurul Farhana The purpose of the study is to determine the relationship between seven independent variables which is brand names, product quality, price, style, promotion, service quality and store environment with the dependent variable is a brand loyalty. The research was carried out by using the 5 point Likert Scale Measurement in gathering the data. Quantitative approach methods were applied in this survey for citizens in Kulai, Johor. Questionnaire were using as a research instruments. 380 of respondents in Kulai, Johor were selected as a sample size for this study in order to answer the distributed questionnaires. SPSS software version 2.0 was used to analyze the data. There are some analysis are included which is Frequency analysis (Demographic Analysis), Reliability Analysis, Descriptive Analysis, Pearson Correlation Analysis and Multiple Regression Analysis. The finding of the study shows that there are strong positive significant relationships of product quality with the brand loyalty on the sportswear product in Johor. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17291/2/PPb_NURUL%20FARHANA%20HAMZARI%20BM%2016_5.pdf Hamzari, Nurul Farhana (2016) A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description The purpose of the study is to determine the relationship between seven independent variables which is brand names, product quality, price, style, promotion, service quality and store environment with the dependent variable is a brand loyalty. The research was carried out by using the 5 point Likert Scale Measurement in gathering the data. Quantitative approach methods were applied in this survey for citizens in Kulai, Johor. Questionnaire were using as a research instruments. 380 of respondents in Kulai, Johor were selected as a sample size for this study in order to answer the distributed questionnaires. SPSS software version 2.0 was used to analyze the data. There are some analysis are included which is Frequency analysis (Demographic Analysis), Reliability Analysis, Descriptive Analysis, Pearson Correlation Analysis and Multiple Regression Analysis. The finding of the study shows that there are strong positive significant relationships of product quality with the brand loyalty on the sportswear product in Johor.
format Student Project
author Hamzari, Nurul Farhana
spellingShingle Hamzari, Nurul Farhana
A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
author_facet Hamzari, Nurul Farhana
author_sort Hamzari, Nurul Farhana
title A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
title_short A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
title_full A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
title_fullStr A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
title_full_unstemmed A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
title_sort study on factors that influencing brand loyalty toward sportswear product in johor / nurul farhana hamzari
publisher Faculty of Business and Management
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/17291/
http://ir.uitm.edu.my/id/eprint/17291/2/PPb_NURUL%20FARHANA%20HAMZARI%20BM%2016_5.pdf
first_indexed 2023-09-18T22:57:59Z
last_indexed 2023-09-18T22:57:59Z
_version_ 1777417982204444672

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