Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman

This study seeks to understand the level of awareness, the intention and willingness of purchasing organic rice in Jasin, Melaka population area. This study was carried out by distribute the questionnaire randomly to the Jasin population based on sample size. Data were analyzed using descriptive, co...

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Bibliographic Details
Main Author:	Razman, Nur Nadirah
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2016
Online Access:	http://ir.uitm.edu.my/id/eprint/17444/ http://ir.uitm.edu.my/id/eprint/17444/2/PPb_NUR%20NADIRAH%20RAZMAN%20AT%2016_5.pdf

id	uitm-17444
recordtype	eprints
spelling	uitm-174442019-04-25T07:16:59Z http://ir.uitm.edu.my/id/eprint/17444/ Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman Razman, Nur Nadirah This study seeks to understand the level of awareness, the intention and willingness of purchasing organic rice in Jasin, Melaka population area. This study was carried out by distribute the questionnaire randomly to the Jasin population based on sample size. Data were analyzed using descriptive, correlation and regression analysis to determine relationship between awareness and intention toward willingness. The result showed 31.51% of respondents have received information about organic rice. Correlation and regression analysis stated there was significant relationship for intention, but awareness no significant in regression analysis. This indicates that awareness does not necessarily affect the willingness of purchasing organic rice. Thus, understanding willingness concept will contribute in expanding market of organic rice. Thus, these study can be used in future to encourage people consume organic rice. Faculty of Plantation and Agrotechnology 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17444/2/PPb_NUR%20NADIRAH%20RAZMAN%20AT%2016_5.pdf Razman, Nur Nadirah (2016) Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This study seeks to understand the level of awareness, the intention and willingness of purchasing organic rice in Jasin, Melaka population area. This study was carried out by distribute the questionnaire randomly to the Jasin population based on sample size. Data were analyzed using descriptive, correlation and regression analysis to determine relationship between awareness and intention toward willingness. The result showed 31.51% of respondents have received information about organic rice. Correlation and regression analysis stated there was significant relationship for intention, but awareness no significant in regression analysis. This indicates that awareness does not necessarily affect the willingness of purchasing organic rice. Thus, understanding willingness concept will contribute in expanding market of organic rice. Thus, these study can be used in future to encourage people consume organic rice.
format	Student Project
author	Razman, Nur Nadirah
spellingShingle	Razman, Nur Nadirah Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
author_facet	Razman, Nur Nadirah
author_sort	Razman, Nur Nadirah
title	Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_short	Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_full	Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_fullStr	Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_full_unstemmed	Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_sort	consumers' awareness and willingness to purchase organic rice: a case study in jasin, melaka / nur nadirah razman
publisher	Faculty of Plantation and Agrotechnology
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/17444/ http://ir.uitm.edu.my/id/eprint/17444/2/PPb_NUR%20NADIRAH%20RAZMAN%20AT%2016_5.pdf
first_indexed	2023-09-18T22:58:20Z
last_indexed	2023-09-18T22:58:20Z
_version_	1777418004214054912

Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman

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