Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on ma...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17673/ http://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf |