Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir

In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on ma...

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Main Author:	Mohd Akhir, Irina
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17673/ http://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf

id	uitm-17673
recordtype	eprints
spelling	uitm-176732019-02-07T00:44:21Z http://ir.uitm.edu.my/id/eprint/17673/ Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir Mohd Akhir, Irina In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on matters such as the argument whether Environmental Responsibilities (ER) conscious in oneself will influence the behavior of hotel guest. This study applying the sample test on context of potential customers of Green Hotels in Penang Island. This study focusing onto three objectives, (1) identifying the influencing factors of ER awareness towards purchase intention, (2) Identifying the relationship of ER awareness and purchase intention, and (3) Which is the most influencing factors (ER marketing, ER knowledge, ER social influence) of ER awareness towards purchase intention. A statistical analysis was conducted using a descriptive study which employed a quantitative study and correlation study. The data gathering process will involves collections of secondary data to convey literature studies. Convenience sampling and self administered questionnaire was used. A pilot test was conducted and in effort to redefine the betterment of the questionnaire While related data processing inclusive the use of descriptive statistic, Pearson correlation, multiple regression analysis, factor analysis and reliability analysis. The theoretical relationships of this study were empirically supported, and the regressed analysis has come up with the most influencing factors in Malaysian context. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf Mohd Akhir, Irina (2013) Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	In this study it is examined on the Environmental Awareness in hospitality industry, looking into the level of awareness, the factors of awareness and the relationship towards the purchase intention. For this study context, it is concern towards the intention to patronize Green Hotels focusing on matters such as the argument whether Environmental Responsibilities (ER) conscious in oneself will influence the behavior of hotel guest. This study applying the sample test on context of potential customers of Green Hotels in Penang Island. This study focusing onto three objectives, (1) identifying the influencing factors of ER awareness towards purchase intention, (2) Identifying the relationship of ER awareness and purchase intention, and (3) Which is the most influencing factors (ER marketing, ER knowledge, ER social influence) of ER awareness towards purchase intention. A statistical analysis was conducted using a descriptive study which employed a quantitative study and correlation study. The data gathering process will involves collections of secondary data to convey literature studies. Convenience sampling and self administered questionnaire was used. A pilot test was conducted and in effort to redefine the betterment of the questionnaire While related data processing inclusive the use of descriptive statistic, Pearson correlation, multiple regression analysis, factor analysis and reliability analysis. The theoretical relationships of this study were empirically supported, and the regressed analysis has come up with the most influencing factors in Malaysian context.
format	Thesis
author	Mohd Akhir, Irina
spellingShingle	Mohd Akhir, Irina Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
author_facet	Mohd Akhir, Irina
author_sort	Mohd Akhir, Irina
title	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_short	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_full	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_fullStr	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_full_unstemmed	Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir
title_sort	green hotel ; customers awareness of environmental responsibility (er) and their intention to purchase / irina mohd akhir
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17673/ http://ir.uitm.edu.my/id/eprint/17673/2/TM_IRINA%20MOHD%20AKHIR%20HM%2013_5.pdf
first_indexed	2023-09-18T22:58:49Z
last_indexed	2023-09-18T22:58:49Z
_version_	1777418034510561280

Green hotel ; customers awareness of environmental responsibility (ER) and their intention to purchase / Irina Mohd Akhir

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