The importance of promotion towards visitor’s intention to visit event and festival / Nur Adelia Abu Bakar

Event and festival are the most important areas of the tourism industry. It contains the celebration of music, art, food, film or the uniqueness of the cultural that able to attract visitor. In order to make the visitor knows about the existing of the event and festival, promotion is needed so that...

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Bibliographic Details
Main Author: Abu Bakar, Nur Adelia
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17688/
http://ir.uitm.edu.my/id/eprint/17688/2/TM_NUR%20ADELIA%20ABU%20BAKAR%20HM%2013_5.pdf