The challenges of retaining customers by Telekom Malaysia / Nordiyana Kamal Arriff

This study is to determine customer satisfaction towards service quality of Telekom Malaysia. From this study, we can evaluate what actually the factors that Telekom Malaysia can retain their customers and at the same time can gain competitive advantage. It consists of 5 chapters in which are comple...

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Bibliographic Details
Format: Student Project
Published: Faculty of Business and Management 2008
Online Access:http://ir.uitm.edu.my/id/eprint/17980/