The effectiveness of promotion mix towards TM (consumer products) / Waheddah Sahimin
The marketing concept is the philosophy that firms should analyze the needs of the customers and then makes decisions to satisfy those needs, better than competition. Today most firms have adopted the marketing concept, but this has this not has been the case. In 1776, in The Wealth of Nations, Adam...
| Format: | Student Project |
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| Published: |
Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18010/ |