A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
Women's magazines are occupied with advertisements of various beauty products which regularly reach a vast number of women. The influence of advertisements in this print media has led the beauty product companies to employ various strategies to attract and convince consumers. This study examine...
Main Authors: | , , |
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Format: | Research Reports |
Language: | English |
Published: |
Research Management Institute (RMI)
2012
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Online Access: | http://ir.uitm.edu.my/id/eprint/18164/ http://ir.uitm.edu.my/id/eprint/18164/2/LP_KULDIP%20KAUR%20MAKTIAR%20SINGH%20RMI%2012_5.pdf |