A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam

Women's magazines are occupied with advertisements of various beauty products which regularly reach a vast number of women. The influence of advertisements in this print media has led the beauty product companies to employ various strategies to attract and convince consumers. This study examine...

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Main Authors:	Kuldip Kaur Maktiar Singh, Mohamad Yunus, Norimah, Nalini Arumugam
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2012
Online Access:	http://ir.uitm.edu.my/id/eprint/18164/ http://ir.uitm.edu.my/id/eprint/18164/2/LP_KULDIP%20KAUR%20MAKTIAR%20SINGH%20RMI%2012_5.pdf

id	uitm-18164
recordtype	eprints
spelling	uitm-181642019-03-04T08:17:26Z http://ir.uitm.edu.my/id/eprint/18164/ A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam Kuldip Kaur Maktiar Singh Mohamad Yunus, Norimah Nalini Arumugam Women's magazines are occupied with advertisements of various beauty products which regularly reach a vast number of women. The influence of advertisements in this print media has led the beauty product companies to employ various strategies to attract and convince consumers. This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective. This study mainly focused on the use of language in beauty advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on Fairclough's three-dimensional framework. It demonstrates how the ideology of 'beauty' is produced and reproduced through advertisements in popular local women's magazines. A qualitative research was conducted on beauty product advertisements in two popular local women's magazines, Cleo and Women's Weekly.The findings indicated that advertisers used various strategies to manipulate women. The advertisements promote an idealised lifestyle and manipulate readers to a certain extent into believing whatever that is advertised is indeed true. This study demonstrates how the ideology of beauty is constructed and reconstructed through magazines by stereotyping how beauty products are synonymous with a better life. Advertising language is used to control people's minds. Thus people in power (advertisers) use language as a means to exercise control over others. Research Management Institute (RMI) 2012 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18164/2/LP_KULDIP%20KAUR%20MAKTIAR%20SINGH%20RMI%2012_5.pdf Kuldip Kaur Maktiar Singh and Mohamad Yunus, Norimah and Nalini Arumugam (2012) A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Women's magazines are occupied with advertisements of various beauty products which regularly reach a vast number of women. The influence of advertisements in this print media has led the beauty product companies to employ various strategies to attract and convince consumers. This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective. This study mainly focused on the use of language in beauty advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on Fairclough's three-dimensional framework. It demonstrates how the ideology of 'beauty' is produced and reproduced through advertisements in popular local women's magazines. A qualitative research was conducted on beauty product advertisements in two popular local women's magazines, Cleo and Women's Weekly.The findings indicated that advertisers used various strategies to manipulate women. The advertisements promote an idealised lifestyle and manipulate readers to a certain extent into believing whatever that is advertised is indeed true. This study demonstrates how the ideology of beauty is constructed and reconstructed through magazines by stereotyping how beauty products are synonymous with a better life. Advertising language is used to control people's minds. Thus people in power (advertisers) use language as a means to exercise control over others.
format	Research Reports
author	Kuldip Kaur Maktiar Singh Mohamad Yunus, Norimah Nalini Arumugam
spellingShingle	Kuldip Kaur Maktiar Singh Mohamad Yunus, Norimah Nalini Arumugam A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
author_facet	Kuldip Kaur Maktiar Singh Mohamad Yunus, Norimah Nalini Arumugam
author_sort	Kuldip Kaur Maktiar Singh
title	A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
title_short	A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
title_full	A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
title_fullStr	A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
title_full_unstemmed	A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
title_sort	critical discourse analysis of beauty product advertisements / kuldip kaur maktiar singh, norimah mohamad yunus and nalini arumugam
publisher	Research Management Institute (RMI)
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/18164/ http://ir.uitm.edu.my/id/eprint/18164/2/LP_KULDIP%20KAUR%20MAKTIAR%20SINGH%20RMI%2012_5.pdf
first_indexed	2023-09-18T22:59:54Z
last_indexed	2023-09-18T22:59:54Z
_version_	1777418103544610816

A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam

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