A visual analysis of packaging and labeling design of traditional snack foods in context of Malay SME in Malacca / Azahar Harun, Ariff Ali and Ida Hartini Zainol
The purpose of this research is to analyze the packaging and labeling design of the traditional snack foods produced by the Malay SME in Malacca. Traditional snack foods are a type of meal, which is popular among Malaysian consumer especially during festive seasons. However, in spite of its reputati...
| Format: | Research Reports |
|---|---|
| Language: | English |
| Published: |
Institute of Research, Development and Commercialization (IRDC)
2004
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/18193/ http://ir.uitm.edu.my/id/eprint/18193/1/LP_AZAHAR%20HARUN%20IRDC%2004_5.pdf |