The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
The paper presents statistical and empirical study on the business Critical Success Factors (CSFs) or in other words "the sustainable competitive advantage" which lead to the successfully of managing franchise business. The study is specifically focus on the Malaysian franchising industry....
| Format: | Research Reports |
|---|---|
| Language: | English |
| Published: |
Institute of Research, Development and Commercialization
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18201/ http://ir.uitm.edu.my/id/eprint/18201/1/LP_SHAIRA%20ISMAIL%20IRDC%2005_5.pdf |