The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin

The paper presents statistical and empirical study on the business Critical Success Factors (CSFs) or in other words "the sustainable competitive advantage" which lead to the successfully of managing franchise business. The study is specifically focus on the Malaysian franchising industry....

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Format:	Research Reports
Language:	English
Published:	Institute of Research, Development and Commercialization 2005
Online Access:	http://ir.uitm.edu.my/id/eprint/18201/ http://ir.uitm.edu.my/id/eprint/18201/1/LP_SHAIRA%20ISMAIL%20IRDC%2005_5.pdf

id	uitm-18201
recordtype	eprints
spelling	uitm-182012017-11-02T08:30:46Z http://ir.uitm.edu.my/id/eprint/18201/ The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin The paper presents statistical and empirical study on the business Critical Success Factors (CSFs) or in other words "the sustainable competitive advantage" which lead to the successfully of managing franchise business. The study is specifically focus on the Malaysian franchising industry. The main intention of the study is to analyze, examine and compare the two focused groups, Bumiputera and Non Bumiputera franchised enterprises on their comparative advantage to explore their differences or similarities on business approaches and perceptions in relations to the business competitive advantage. This study is focused on Malaysian entrepreneurs; Bumiputera and Non Bumiputera franchisees in the franchising industry. The research covers respondents in Negeri Sembilan and Pulau Pinang. The objectives of the study are; 1. to identify the Critical Success Factors (CSFs) that are essential for successful doing business among the Bumiputera and Non Bumiputera franchisees; 2. to examine the types of support, assistance and guidance offered and provided by the franchisor to their franchisees in managing the business successfully; 3. to examine the degree of "relationships" between the franchisor and franchisee and 4. to identify the differences and similarities between Bumiputera and Non Bumiputera on business approaches and their perceptions towards the business competitive advantage Research methodology is done to obtain the primary data through questionnaires and personal interviewing with the franchisees. We have distributed 50 questionnaires and 68% of the questionnaires were completed and returned back to us. Institute of Research, Development and Commercialization 2005 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18201/1/LP_SHAIRA%20ISMAIL%20IRDC%2005_5.pdf UNSPECIFIED (2005) The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The paper presents statistical and empirical study on the business Critical Success Factors (CSFs) or in other words "the sustainable competitive advantage" which lead to the successfully of managing franchise business. The study is specifically focus on the Malaysian franchising industry. The main intention of the study is to analyze, examine and compare the two focused groups, Bumiputera and Non Bumiputera franchised enterprises on their comparative advantage to explore their differences or similarities on business approaches and perceptions in relations to the business competitive advantage. This study is focused on Malaysian entrepreneurs; Bumiputera and Non Bumiputera franchisees in the franchising industry. The research covers respondents in Negeri Sembilan and Pulau Pinang. The objectives of the study are; 1. to identify the Critical Success Factors (CSFs) that are essential for successful doing business among the Bumiputera and Non Bumiputera franchisees; 2. to examine the types of support, assistance and guidance offered and provided by the franchisor to their franchisees in managing the business successfully; 3. to examine the degree of "relationships" between the franchisor and franchisee and 4. to identify the differences and similarities between Bumiputera and Non Bumiputera on business approaches and their perceptions towards the business competitive advantage Research methodology is done to obtain the primary data through questionnaires and personal interviewing with the franchisees. We have distributed 50 questionnaires and 68% of the questionnaires were completed and returned back to us.
format	Research Reports
title	The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
spellingShingle	The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
title_short	The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
title_full	The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
title_fullStr	The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
title_full_unstemmed	The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin
title_sort	critical success factors of bumiputera entrepreneurs in franchise industry / shaira ismail and nor azizah mohammad amin
publisher	Institute of Research, Development and Commercialization
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/18201/ http://ir.uitm.edu.my/id/eprint/18201/1/LP_SHAIRA%20ISMAIL%20IRDC%2005_5.pdf
first_indexed	2023-09-18T22:59:59Z
last_indexed	2023-09-18T22:59:59Z
_version_	1777418108656418816

The critical success factors of bumiputera entrepreneurs in franchise industry / Shaira Ismail and Nor Azizah Mohammad Amin

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