The impact of relationship marketing tactics on customer loyalty in Malaysian telecommunication industry / Afif Haikal Hanifa
The purpose of this study is to identify on the impact of relationship marketing tactics on customer loyalty within Malaysian telecommunication industry where its competitive environment is very crucial. Companies in Malaysian telecommunication industry were executing variety of relationship marketi...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18351/ http://ir.uitm.edu.my/id/eprint/18351/1/PPb_AFIF%20HAIKAL%20HANIFA%20BM%2017_5.pdf |