The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
Neural Manufacturing Sdn Bhd is a subsidiaries of Neural Groups which it main activities is manufactured new technologies in biometric security systems. In ensuring the awareness of the customer towards their product, the company has used three approaches in the advertisement field to communicate wi...
| Format: | Student Project |
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| Language: | English |
| Published: |
Faculty of Business Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18357/ http://ir.uitm.edu.my/id/eprint/18357/1/PPb_ASHMIR%20ARFENDY%20JOHARI%20WEE%20BM%2006_5.pdf |