The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee

The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee

Neural Manufacturing Sdn Bhd is a subsidiaries of Neural Groups which it main activities is manufactured new technologies in biometric security systems. In ensuring the awareness of the customer towards their product, the company has used three approaches in the advertisement field to communicate wi...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2006
Online Access:http://ir.uitm.edu.my/id/eprint/18357/
http://ir.uitm.edu.my/id/eprint/18357/1/PPb_ASHMIR%20ARFENDY%20JOHARI%20WEE%20BM%2006_5.pdf
id uitm-18357
recordtype eprints
spelling uitm-183572017-11-30T01:31:30Z http://ir.uitm.edu.my/id/eprint/18357/ The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee Neural Manufacturing Sdn Bhd is a subsidiaries of Neural Groups which it main activities is manufactured new technologies in biometric security systems. In ensuring the awareness of the customer towards their product, the company has used three approaches in the advertisement field to communicate with their customer. The purpose of this research is to identify which of these approaches is efficient and effective to increase the awareness of the customer towards the company products. This research involved 60 respondents, which is the existing customer of the company itself. The respondent has been choosing randomly. Questionnaires have been distributed in order to obtain the information from the respondent. In finding and interpretation of the data, three methods have been used. This includes frequency to know quantity of respondents frequently gain for given factors, cross tabulation method is used in order to know the correlation between one factors to another factors, and last method used was kendall tau-b and kendall tau-c to test the hypothesis of the relationship between the advertisement approaches and the premature customer readiness stages or in other words, customer awareness accordingly. Faculty of Business Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18357/1/PPb_ASHMIR%20ARFENDY%20JOHARI%20WEE%20BM%2006_5.pdf UNSPECIFIED (2006) The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description Neural Manufacturing Sdn Bhd is a subsidiaries of Neural Groups which it main activities is manufactured new technologies in biometric security systems. In ensuring the awareness of the customer towards their product, the company has used three approaches in the advertisement field to communicate with their customer. The purpose of this research is to identify which of these approaches is efficient and effective to increase the awareness of the customer towards the company products. This research involved 60 respondents, which is the existing customer of the company itself. The respondent has been choosing randomly. Questionnaires have been distributed in order to obtain the information from the respondent. In finding and interpretation of the data, three methods have been used. This includes frequency to know quantity of respondents frequently gain for given factors, cross tabulation method is used in order to know the correlation between one factors to another factors, and last method used was kendall tau-b and kendall tau-c to test the hypothesis of the relationship between the advertisement approaches and the premature customer readiness stages or in other words, customer awareness accordingly.
format Student Project
title The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
spellingShingle The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
title_short The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
title_full The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
title_fullStr The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
title_full_unstemmed The effect of advertisements on premature customer readiness stages for NMSB product / Ashmir Arfendy Johari Wee
title_sort effect of advertisements on premature customer readiness stages for nmsb product / ashmir arfendy johari wee
publisher Faculty of Business Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/18357/
http://ir.uitm.edu.my/id/eprint/18357/1/PPb_ASHMIR%20ARFENDY%20JOHARI%20WEE%20BM%2006_5.pdf
first_indexed 2023-09-18T23:00:20Z
last_indexed 2023-09-18T23:00:20Z
_version_ 1777418130644008960

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