Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
The research is entitled "Consumer Awareness towards Advertising Tools on Gradhitz Package Done by Bank Islam Malaysia Berhad (BIMB)". The objectives of the study are, to examine the level of consumer awareness towards GradHitz package offered by BIMB; and secondly, to identify the adve...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18408/ http://ir.uitm.edu.my/id/eprint/18408/2/PPb_MARYA%20ELENA%20RAYEN%20ABDUL%20AZIZ%20RAYEN%20BM%2006_5.pdf |