Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen

Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen

The research is entitled "Consumer Awareness towards Advertising Tools on Gradhitz Package Done by Bank Islam Malaysia Berhad (BIMB)". The objectives of the study are, to examine the level of consumer awareness towards GradHitz package offered by BIMB; and secondly, to identify the adve...

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Bibliographic Details
Main Author: Abdul Aziz Rayen, Marya Elena Rayen
Format: Student Project
Language:English
Published: Faculty of Business Management 2006
Online Access:http://ir.uitm.edu.my/id/eprint/18408/
http://ir.uitm.edu.my/id/eprint/18408/2/PPb_MARYA%20ELENA%20RAYEN%20ABDUL%20AZIZ%20RAYEN%20BM%2006_5.pdf
id uitm-18408
recordtype eprints
spelling uitm-184082019-03-19T00:02:18Z http://ir.uitm.edu.my/id/eprint/18408/ Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen Abdul Aziz Rayen, Marya Elena Rayen The research is entitled "Consumer Awareness towards Advertising Tools on Gradhitz Package Done by Bank Islam Malaysia Berhad (BIMB)". The objectives of the study are, to examine the level of consumer awareness towards GradHitz package offered by BIMB; and secondly, to identify the advertising tools that have been used by BIMB in order to promote the package to the consumers. Advertisement represents an important means of how an organization interacts with their customers both current and potential. It also enhances company performance besides making the entire consumer aware about the offered products. In this study, the most influential advertisement tools as what have been applied by the BIMB will be identified. The scope of study was confined to the BIMB walk in consumer at Darul Takaful building in Jalan Sultan Ismail, Kuala Lumpur. The researcher used descriptive research as the research design and the sampling technique is nonprobability. Convenience sampling was chosen in order to distribute 100 questionnaires. From the study, it has been identified that the majority of the consumers were aware of the GradHitz package offered. BIMB have advertised the GradHitz package via newspaper, brochures, bunting, glass door stickers and websites. However, the newspaper has been identified as the most influential tool in which BIMB should use more frequently in the future. Faculty of Business Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18408/2/PPb_MARYA%20ELENA%20RAYEN%20ABDUL%20AZIZ%20RAYEN%20BM%2006_5.pdf Abdul Aziz Rayen, Marya Elena Rayen (2006) Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description The research is entitled "Consumer Awareness towards Advertising Tools on Gradhitz Package Done by Bank Islam Malaysia Berhad (BIMB)". The objectives of the study are, to examine the level of consumer awareness towards GradHitz package offered by BIMB; and secondly, to identify the advertising tools that have been used by BIMB in order to promote the package to the consumers. Advertisement represents an important means of how an organization interacts with their customers both current and potential. It also enhances company performance besides making the entire consumer aware about the offered products. In this study, the most influential advertisement tools as what have been applied by the BIMB will be identified. The scope of study was confined to the BIMB walk in consumer at Darul Takaful building in Jalan Sultan Ismail, Kuala Lumpur. The researcher used descriptive research as the research design and the sampling technique is nonprobability. Convenience sampling was chosen in order to distribute 100 questionnaires. From the study, it has been identified that the majority of the consumers were aware of the GradHitz package offered. BIMB have advertised the GradHitz package via newspaper, brochures, bunting, glass door stickers and websites. However, the newspaper has been identified as the most influential tool in which BIMB should use more frequently in the future.
format Student Project
author Abdul Aziz Rayen, Marya Elena Rayen
spellingShingle Abdul Aziz Rayen, Marya Elena Rayen
Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
author_facet Abdul Aziz Rayen, Marya Elena Rayen
author_sort Abdul Aziz Rayen, Marya Elena Rayen
title Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
title_short Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
title_full Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
title_fullStr Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
title_full_unstemmed Consumer awareness towards advertising tools on Gradhitz package done by Bank Islam Malaysia Berhad (BIMB) / Marya Elena Rayen Abdul Aziz Rayen
title_sort consumer awareness towards advertising tools on gradhitz package done by bank islam malaysia berhad (bimb) / marya elena rayen abdul aziz rayen
publisher Faculty of Business Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/18408/
http://ir.uitm.edu.my/id/eprint/18408/2/PPb_MARYA%20ELENA%20RAYEN%20ABDUL%20AZIZ%20RAYEN%20BM%2006_5.pdf
first_indexed 2023-09-18T23:00:27Z
last_indexed 2023-09-18T23:00:27Z
_version_ 1777418138071072768

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