Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin

Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin

This is a research on student decision making process on the purchase of newspaper and it case study is on Kosmo! newspaper. This research will focus on the Process stage of consumer decision making process. In Process stage, there are three elements that consumers involved in the process. That is N...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18507/
http://ir.uitm.edu.my/id/eprint/18507/1/PPb_NABIL%20FIKRI%20HUSSIN%20BM%2007_5.pdf
id uitm-18507
recordtype eprints
spelling uitm-185072018-01-03T02:50:26Z http://ir.uitm.edu.my/id/eprint/18507/ Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin This is a research on student decision making process on the purchase of newspaper and it case study is on Kosmo! newspaper. This research will focus on the Process stage of consumer decision making process. In Process stage, there are three elements that consumers involved in the process. That is Need Recognition, Prepurchase Search and Evaluation of Alternatives. There are three Research Questions in this research. First, what is the type of need that consumers involved in Need Recognition, is it Desired Need and Actual Need? This research will identify which type of need that associate with them when they make decision to purchase newspaper. Second, in Prepurchase Search, from where do the consumers gather the information, is it from Past Experience or from the Promotional Activities? This research will find out which source is consumers more preferred when they gather information about the newspaper they intend to purchase. Third, is there any relationship between Evaluation of Alternatives elements: that is Lifestyle, Criteria Used to Evaluate Brand and Evoked Set? This research will identify the relationship of those three elements and their influences to consumers when they evaluate the alternatives that are best for them. From the interpretation of the data, it answered the research questions. In Need Recognition stage, newspaper purchase is a desired need and consumers are more preferred to gather information from Promotional activities in Prepurchase Search stage. And finally, in evaluation of alternatives, consumers select brand based on their Lifestyles, Criteria Used to Evaluate Brand and Evoked Set. Faculty of Business Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18507/1/PPb_NABIL%20FIKRI%20HUSSIN%20BM%2007_5.pdf UNSPECIFIED (2007) Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This is a research on student decision making process on the purchase of newspaper and it case study is on Kosmo! newspaper. This research will focus on the Process stage of consumer decision making process. In Process stage, there are three elements that consumers involved in the process. That is Need Recognition, Prepurchase Search and Evaluation of Alternatives. There are three Research Questions in this research. First, what is the type of need that consumers involved in Need Recognition, is it Desired Need and Actual Need? This research will identify which type of need that associate with them when they make decision to purchase newspaper. Second, in Prepurchase Search, from where do the consumers gather the information, is it from Past Experience or from the Promotional Activities? This research will find out which source is consumers more preferred when they gather information about the newspaper they intend to purchase. Third, is there any relationship between Evaluation of Alternatives elements: that is Lifestyle, Criteria Used to Evaluate Brand and Evoked Set? This research will identify the relationship of those three elements and their influences to consumers when they evaluate the alternatives that are best for them. From the interpretation of the data, it answered the research questions. In Need Recognition stage, newspaper purchase is a desired need and consumers are more preferred to gather information from Promotional activities in Prepurchase Search stage. And finally, in evaluation of alternatives, consumers select brand based on their Lifestyles, Criteria Used to Evaluate Brand and Evoked Set.
format Student Project
title Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin
spellingShingle Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin
title_short Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin
title_full Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin
title_fullStr Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin
title_full_unstemmed Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin
title_sort student decision making process on the purchase of newspaper in klang valley and selangor: (case study on kosmo! newspaper) / nabil fikri hussin
publisher Faculty of Business Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18507/
http://ir.uitm.edu.my/id/eprint/18507/1/PPb_NABIL%20FIKRI%20HUSSIN%20BM%2007_5.pdf
first_indexed 2023-09-18T23:00:41Z
last_indexed 2023-09-18T23:00:41Z
_version_ 1777418152396718080

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