Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
Bank Muamalat Malaysia Berhad, the second full-fledged Islamic bank to be established in Malaysia after Bank Islam Malaysia Berhad, is poised to play its role in providing Islamic banking products and services to Malaysians, irrespective of race or religious beliefs, thus contributing to the develop...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2004
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18524/ http://ir.uitm.edu.my/id/eprint/18524/2/PPb_NORAZILA%20AZIMI%20BM%2004_5.pdf |