Success factors of rebranding strategy of Telekom Malaysia from the employee perspectives / Siti Anom Ahmad

The major functions of Telekom Malaysia (TM) is to be the leader of regional information and communications group, offers a comprehensive range of communication services and solutions in fixed line, mobile, data and broadband. Therefore the objectives of this research are to determine the factors...

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Bibliographic Details
Main Author: Ahmad, Siti Anom
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Online Access:http://ir.uitm.edu.my/id/eprint/18644/
http://ir.uitm.edu.my/id/eprint/18644/1/PPb_SITI%20ANOM%20AHMAD%20BM%2005_5.pdf