A study on fashion window displays in Malaysia and its influence on consumers shopping decision / Nor Aishah Zaha Zainal Abidin
Communication in retail is a vital process for consumers to understand the message intended by retailers. Based upon this argument, the research aim is to explore how retailers can communicate better message using visual elements. In Malaysia retail industry, some shopping malls started to face defi...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18763/ http://ir.uitm.edu.my/id/eprint/18763/1/TM_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AP%2016_5.pdf |