Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin
The insurance industry stands poised on the threshold of a new era. With the 1996 Act in place and with the pace of liberalization increasing as the next round of negotiations on General Agreement on Trade in Services ( GATS) commences in mid 1997, it has become vital for the insurers individually a...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18972/ http://ir.uitm.edu.my/id/eprint/18972/1/PPb_ANIS%20SABRINA%20MOHD%20SABARULDIN%20BM%2006_5.pdf |