The effectiveness of service quality performed by The New Straits Times Press (Malaysia) Berhad towards customer satisfaction / Asmahani Aminudin
Customer nowadays rates service quality as the thing that they seek in most service industry. The service quality later leads to high customer satisfaction. Customer satisfaction is crucial to the survival of any business organization. However, service failures are often unavoidable due to human and...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18978/ http://ir.uitm.edu.my/id/eprint/18978/1/PPb_ASMAHANI%20AMINUDIN%20BM%2007_5.pdf |