Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim

The level of satisfaction is very important in any business settings, whether product or service businesses, In the publishing industry, keeping a customer satisfied is the utmost importance in order to maintain the number of readers and also to maintain profit. In this research, a study is made to...

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Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/18981/
http://ir.uitm.edu.my/id/eprint/18981/1/PPb_AZI%20ZULFIRA%20ABDUL%20RAHIM%20BM%2008_5.pdf