A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
Advertising media is a medium advertisers' adopt as a channel of communication to communicate their products or services to the existing or potential customers. Advertising effectiveness depends on good media selection. Media decisions are typically based upon target customers, or usage measure...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19058/ http://ir.uitm.edu.my/id/eprint/19058/1/PPb_IDA%20AZIATY%20RAMLI%20BM%2008_5.pdf |