A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli

A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli

Advertising media is a medium advertisers' adopt as a channel of communication to communicate their products or services to the existing or potential customers. Advertising effectiveness depends on good media selection. Media decisions are typically based upon target customers, or usage measure...

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Bibliographic Details
Main Author: Ramli, Ida Aziaty
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/19058/
http://ir.uitm.edu.my/id/eprint/19058/1/PPb_IDA%20AZIATY%20RAMLI%20BM%2008_5.pdf
id uitm-19058
recordtype eprints
spelling uitm-190582018-02-06T05:49:53Z http://ir.uitm.edu.my/id/eprint/19058/ A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli Ramli, Ida Aziaty Customer services. Customer relations Advertising media is a medium advertisers' adopt as a channel of communication to communicate their products or services to the existing or potential customers. Advertising effectiveness depends on good media selection. Media decisions are typically based upon target customers, or usage measures. In the existing competitive market, many businesses from various backgrounds have been adopting these advertising media to help in creating awareness to the public of their existence and product or service offerings. Maybank as one of the leading financial institution in Malaysia also adopts these advertising medium as their communication channel. This study is conducted to identify which advertising media is effective in creating customer awareness towards Maybank financing services. The survey is conducted in Klang Valley as it targets the public in shopping malls mainly in Petaling Jaya, Subang Jaya and Damansara. The sample size for this study is 85 respondents above 18 years old who are randomly picked under convenience sampling. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that include the statements regarding customer awareness, financing services, outdoor advertising, newspaper advertising, radio advertising and web/internet advertising. The data obtained is analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 15.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, correlation and descriptive statistics. Based on this research, the result indicates that there are significant relationship between all advertising media which include outdoor, newspaper, radio and web/internet advertising. In additional, based on the mean and standard deviation for each advertising media, the first rank that gives the highest effectivel1ess level according to their relationship with customer awareness is newspaper advertising. It is followed by the second rank which is web/internet advertising, third rank is outdoor advertising and lastly the fourth rank is radio advertising. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19058/1/PPb_IDA%20AZIATY%20RAMLI%20BM%2008_5.pdf Ramli, Ida Aziaty (2008) A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Customer services. Customer relations
spellingShingle Customer services. Customer relations
Ramli, Ida Aziaty
A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
description Advertising media is a medium advertisers' adopt as a channel of communication to communicate their products or services to the existing or potential customers. Advertising effectiveness depends on good media selection. Media decisions are typically based upon target customers, or usage measures. In the existing competitive market, many businesses from various backgrounds have been adopting these advertising media to help in creating awareness to the public of their existence and product or service offerings. Maybank as one of the leading financial institution in Malaysia also adopts these advertising medium as their communication channel. This study is conducted to identify which advertising media is effective in creating customer awareness towards Maybank financing services. The survey is conducted in Klang Valley as it targets the public in shopping malls mainly in Petaling Jaya, Subang Jaya and Damansara. The sample size for this study is 85 respondents above 18 years old who are randomly picked under convenience sampling. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that include the statements regarding customer awareness, financing services, outdoor advertising, newspaper advertising, radio advertising and web/internet advertising. The data obtained is analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 15.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, correlation and descriptive statistics. Based on this research, the result indicates that there are significant relationship between all advertising media which include outdoor, newspaper, radio and web/internet advertising. In additional, based on the mean and standard deviation for each advertising media, the first rank that gives the highest effectivel1ess level according to their relationship with customer awareness is newspaper advertising. It is followed by the second rank which is web/internet advertising, third rank is outdoor advertising and lastly the fourth rank is radio advertising.
format Student Project
author Ramli, Ida Aziaty
author_facet Ramli, Ida Aziaty
author_sort Ramli, Ida Aziaty
title A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
title_short A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
title_full A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
title_fullStr A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
title_full_unstemmed A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
title_sort study on the effectiveness of the advertising media used by maybank for its financing services towards customer awareness in 2008 / ida aziaty ramli
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/19058/
http://ir.uitm.edu.my/id/eprint/19058/1/PPb_IDA%20AZIATY%20RAMLI%20BM%2008_5.pdf
first_indexed 2023-09-18T23:01:45Z
last_indexed 2023-09-18T23:01:45Z
_version_ 1777418219469930496

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