The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir
SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, ther...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19392/ http://ir.uitm.edu.my/id/eprint/19392/1/ABS_WALEED%20MOHAMMED%20M.%20AL-SABIR%20VOL%207%20IGS%2015.pdf |