Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad
Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan Nasional Berhad had been carried out. The purpose of the study are to determine the types of ASNB's promotional strat...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19404/ http://ir.uitm.edu.my/id/eprint/19404/1/PPb_RABIATUL%20ADAWIYAH%20MOHAMAD%20BM%2008_5.pdf |