Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19453/ http://ir.uitm.edu.my/id/eprint/19453/ http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf |