Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]

This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...

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Bibliographic Details
Main Authors:	M. S. Lam, Jason, Lee, Sean, Ling, Goh Mei, Melatu Samsi, Siti Zakiah
Format:	Article
Language:	English
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
Subjects:	Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification
Online Access:	http://ir.uitm.edu.my/id/eprint/19453/ http://ir.uitm.edu.my/id/eprint/19453/ http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf

id	uitm-19453
recordtype	eprints
spelling	uitm-194532018-03-14T02:29:31Z http://ir.uitm.edu.my/id/eprint/19453/ Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf M. S. Lam, Jason and Lee, Sean and Ling, Goh Mei and Melatu Samsi, Siti Zakiah (2017) Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-14. ISSN 2590-3837 http://www.jthca.org
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification
spellingShingle	Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
description	This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed.
format	Article
author	M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah
author_facet	M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah
author_sort	M. S. Lam, Jason
title	Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_short	Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_full	Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_fullStr	Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_full_unstemmed	Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_sort	exploring baba and nyonya culture via multiple image lenses : food travellers’ perspective / jason m. s. lam...[et al.]
publisher	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19453/ http://ir.uitm.edu.my/id/eprint/19453/ http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf
first_indexed	2023-09-18T23:02:36Z
last_indexed	2023-09-18T23:02:36Z
_version_	1777418273017561088

Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]

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