The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
The Malaysian agricultural industry is a smallholder-based industry or in Small and Medium Industries (SMI) involving 270, 000 farmers. FAMA involved directly in buying and selling the agricultural products. Through these activities, FAMA may create more markets for these entrepreneurs and build up...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19459/ http://ir.uitm.edu.my/id/eprint/19459/1/PPb_SHAHIDA%20ABU%20BAKAR%20BM%2005_5.pdf |