Material management in themed restaurants : Inspiring the experience economy / Farah Adibah Che Ishak, Philip Crang and Muhammad Shahrim Ab Karim
In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and manage...
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
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Online Access: | http://ir.uitm.edu.my/id/eprint/19480/ http://ir.uitm.edu.my/id/eprint/19480/ http://ir.uitm.edu.my/id/eprint/19480/7/AJ_FARAH%20ADIBAH%20CHE%20ISHAK%20JTHCA%20B%2017.pdf |