Material management in themed restaurants : Inspiring the experience economy / Farah Adibah Che Ishak, Philip Crang and Muhammad Shahrim Ab Karim

In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and manage...

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Bibliographic Details
Main Authors: Che Ishak, Farah Adibah, Crang, Philip, Ab Karim, Muhammad Shahrim
Format: Article
Language:English
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19480/
http://ir.uitm.edu.my/id/eprint/19480/
http://ir.uitm.edu.my/id/eprint/19480/7/AJ_FARAH%20ADIBAH%20CHE%20ISHAK%20JTHCA%20B%2017.pdf