The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias
The changing lifestyles of consumers are altering the way they shop and the kinds of experiences they seek when shopping. In particular, the increasing significance of e-commerce and the advancement of internet technology have a direct and fast impact in the multiplicity of goods offerings, designs...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19944/ http://ir.uitm.edu.my/id/eprint/19944/1/ABS_ZURAINI%20ALIAS%20TDRA%20VOL%2012%20IGS%2017.pdf |