Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]

The revolutionary of technology in this modern era is explicitly giving significant impacts to hotel industry and hotel website is use as part of for marketing and business purposes. Various attributes and dimensions have developed through the hotel website. This study is empirically investigates t...

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Main Authors: Abdul Aziz, Azdel, Mohd Radzi, Salleh, Mohd Zahari, Mohd Salehuddin, Ahmad, Noor Azmi
Format: Article
Language:English
Published: 2011
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/20586/
http://ir.uitm.edu.my/id/eprint/20586/1/AJ_AZDEL%20ABDUL%20AZIZ%20JTHCA%20B%2011.pdf
id uitm-20586
recordtype eprints
spelling uitm-205862018-07-17T09:11:35Z http://ir.uitm.edu.my/id/eprint/20586/ Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.] Abdul Aziz, Azdel Mohd Radzi, Salleh Mohd Zahari, Mohd Salehuddin Ahmad, Noor Azmi Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations The revolutionary of technology in this modern era is explicitly giving significant impacts to hotel industry and hotel website is use as part of for marketing and business purposes. Various attributes and dimensions have developed through the hotel website. This study is empirically investigates the most important hotel website dimensions to be considered in relation to the international tourists’ preferences. The hotel website dimensions are measured through two categories of variables which are website interactivity and website information. Sample of 400 foreign tourists at Kuala Lumpur International Airport were selected. The most important dimension that attracts online purchasing was selected throughout the study. The study also concluded that website information was the most important variables in hotel website dimension. Practically, this research has shown the importance of understanding in choosing the best and appropriate website dimension to encourage customer to purchase via online. 2011 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20586/1/AJ_AZDEL%20ABDUL%20AZIZ%20JTHCA%20B%2011.pdf Abdul Aziz, Azdel and Mohd Radzi, Salleh and Mohd Zahari, Mohd Salehuddin and Ahmad, Noor Azmi (2011) Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 3 (3). pp. 85-108. ISSN 1985-8914
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Hotels. Bed and breakfast accommodations
spellingShingle Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Hotels. Bed and breakfast accommodations
Abdul Aziz, Azdel
Mohd Radzi, Salleh
Mohd Zahari, Mohd Salehuddin
Ahmad, Noor Azmi
Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]
description The revolutionary of technology in this modern era is explicitly giving significant impacts to hotel industry and hotel website is use as part of for marketing and business purposes. Various attributes and dimensions have developed through the hotel website. This study is empirically investigates the most important hotel website dimensions to be considered in relation to the international tourists’ preferences. The hotel website dimensions are measured through two categories of variables which are website interactivity and website information. Sample of 400 foreign tourists at Kuala Lumpur International Airport were selected. The most important dimension that attracts online purchasing was selected throughout the study. The study also concluded that website information was the most important variables in hotel website dimension. Practically, this research has shown the importance of understanding in choosing the best and appropriate website dimension to encourage customer to purchase via online.
format Article
author Abdul Aziz, Azdel
Mohd Radzi, Salleh
Mohd Zahari, Mohd Salehuddin
Ahmad, Noor Azmi
author_facet Abdul Aziz, Azdel
Mohd Radzi, Salleh
Mohd Zahari, Mohd Salehuddin
Ahmad, Noor Azmi
author_sort Abdul Aziz, Azdel
title Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]
title_short Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]
title_full Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]
title_fullStr Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]
title_full_unstemmed Hotel website dimension: Analyzing customers’ preferences / Azdel Abdul Aziz... [et al.]
title_sort hotel website dimension: analyzing customers’ preferences / azdel abdul aziz... [et al.]
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/20586/
http://ir.uitm.edu.my/id/eprint/20586/1/AJ_AZDEL%20ABDUL%20AZIZ%20JTHCA%20B%2011.pdf
first_indexed 2023-09-18T23:04:53Z
last_indexed 2023-09-18T23:04:53Z
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